Study on Green Supply Chain Decisions under Different Power Structures

Authors

  • Yonglong Wang School of Business Administration, Chongqing Technology and Business University, Chongqing, China
  • Xinyu Zheng School of Business Administration, Chongqing Technology and Business University, Chongqing, China
  • Jirong Cai School of Business Administration, Chongqing Technology and Business University, Chongqing, China

DOI:

https://doi.org/10.62051/ajmse.v1n3.06

Keywords:

Green Supply Chain, Different Power Structures, Decision-making Behaviors

Abstract

This paper investigates decision-making issues of green supply chains under alternative power structures. Assuming that the manufacturer and two retailers are fully rational and risk-neutral decision-makers, three game-theoretic models are established corresponding to manufacturer-led dominance, retailer-led dominance and balanced bilateral power, whose equilibrium solutions are derived analytically. Comparative analysis and numerical simulation of the three game models are implemented to identify the impacts of disparate power structures on the decision-making behaviors and profits of upstream and downstream enterprises within the supply chain. The results reveal that the effects of power structures on green technology investment, order quantity and supply chain members’ profits are predominantly contingent on consumers’ green preference coefficient and the impact coefficient of green technology investment on wholesale price.

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References

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Published

08-06-2026

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Articles

How to Cite

Wang, Y., Zheng, X., & Cai, J. (2026). Study on Green Supply Chain Decisions under Different Power Structures. Academic Journal of Management Science and Engineering, 1(3), 35-44. https://doi.org/10.62051/ajmse.v1n3.06