A Study on the Reconstruction of Tourism Scenes by Digital Intelligence Technology from the Perspective of Cultural Ecology: A Case Study of the “Chang’an Twelve Hours” Themed Block in Xi’an

Yuhan Fang

doi:10.62051/ajmse.v1n4.03

Authors

Yuhan Fang Xi'an International Studies University, Xi'an, Shaanxi, 710128, China

DOI:

https://doi.org/10.62051/ajmse.v1n4.03

Keywords:

Cultural Ecology, Digital Intelligence Technology, Tourism Scene Reconstruction, Spatial Efficiency

Abstract

As the experience economy deepens and new-generation information technologies achieve comprehensive penetration, the underlying business logic of the tourism industry is undergoing a fundamental shift from being "resource-oriented" to "scene-oriented." Constrained by physical space boundaries and homogeneous competition, the customer acquisition effectiveness of traditional cultural tourism projects has peaked, inevitably pushing the entire industry into a phase of stock-based competition. Against this macro-background, digital intelligence technologies (e.g., mobile internet, smart lighting and visual effects, big data) have broken the rigid constraints of physical space, leaping from auxiliary tools to the core driving force for revitalizing existing physical assets and unlocking commercial value.This study introduces the theory of cultural ecology and constructs a digital-intelligent interactive system of "environment-culture-behavior." Taking the "Chang'an Twelve Hours" themed block in Xi'an as a typical case, it analyzes the reconstruction logic of tourism scenes through digital intelligence technology. The essence of scene reconstruction lies in the deep reorganization of cultural tourism production factors by digital intelligence technology, aiming to achieve a leapfrog improvement in spatial efficiency (revenue per unit area) and commercial premium. Ultimately, this study yields efficiency-oriented operational strategies, providing a standardized reference framework for the digital-intelligent transformation of existing cultural tourism assets.

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